ADVERTISE WITH YHA
YHA is the leading provider of discount accommodation in Australia with almost 100 hostels nationwide. We provide over 1.5 million overnights for backpackers each year. Our website alone reaches thousands of people each day and we are one of the best known youth brands across Australia.
We are the number 1 backpacker network in Australia with the largest distribution of printed resources; we also boast a reputation of over 100 years.
Our popular Discount Provider Program attracts Australia's most trusted brands and is used by over 75,000 members.
In short, YHA is where travellers, accommodation and technology meet. Our superior advertising opportunities include:
• Backpacker Essentials – regular digital/tablet magazine
• Accommodation Guide - annual 100,000 + readers
• Australia Map – 150,000+ distributed
The YHA Discount Provider Program is a great way to promote your business and reach a market that spends double the average tourist. As part of this program, all discounts are listed free of charge on yha.com.au and a select number of high value discounts are featured within the annual YHA Accommodation Guide.
Discounts are also promoted at local hostels, in member e-newsletters and within the YHA member magazine, Backpacker Essentials.
Discounts offered are available to all YHA & HI (Hostelling International) members and are one of the key benefits to our membership program.
To become a discount provider is simple! Just download the application form and return it to your state contact and they will do the rest! If you want your discount listing to be considered for the 2014 Accommodation Guide make sure you return it by 1 June 2013.
Down load the brochure here
Published annually on 1 October, the YHA Accommodation Guide is a comprehensive DL size guide, packed with information on YHA hostels around Australia, plus listings for hundreds of YHA member discounts.
140,000 copies are published annually, and distributed to all new YHA members, through almost 100 Australian hostels, to university students, visitor info centres, and independent tour operators. Additionally many thousands are distributed globally through our international agents and Hostelling International networks.
Invest with one advertisement in this guide and your business will not only reach this huge target market for 12 months but will enjoy the benefits of aligning your business with YHA Australia, the industry leader.
Contact Emily Stiff to express your interest in advertising in the 2014 edition at emilystiff@hardiegrant.com.au or on 02 9908 8222.
Backpacker Essentials is the official magazine of YHA Australia. It is available bi-monthly as a digital ‘flip’ version sent to members and downloadable at yha.com.au, and as an iPad app edition via Newsstand. Advertising in the magazine includes hyperlinks to your website. It is the only magazine of its type in Australia that reaches this mix of budget travellers.
Contact Emily Stiff to express your interest in advertising in the Backpacker Essentials magazine at emilystiff@hardiegrant.com.au or on 02 9908 8222
Produced in October each year, this quality product includes a detailed Australia map, travel tips and a complete list of YHA hostels in Australia.
150,000 copies of the Australia Map are published annually and are widely distributed throughout the YHA domestic and international network.
Targeting the independent traveller to Australia this map allows the traveller to plan their trip and can promote some of YHA's key partners who offer special deals to YHA members.
Thinking about combining print and online advertising? We’ve got this covered with our Print Plus Packages where you can save valuable dollars on your online advertising when an ad in the Australia Map is purchased. Find out more in our downloadable media kit or contact Emily directly.
Contact Emily Stiff to express your interest in advertising in the Australia Map: emilystiff@hardiegrant.com.au or on 02 9908 8222.
Advertising opportunities on yha.com.au are the perfect showcase for marketing your business or service to the independent traveller. Choose positions to suit your business and budget.
Choose 1, 2 or more web page positions to suit your business and budget.
Contact Emily Stiff to express your interest in advertising in the Australia Map: emilystiff@hardiegrant.com.au or on 02 9908 8222.